Why the Name?
EQUO / Iː.ˈkwō / – Ee-Kwo
Derived from the words ECO, meaning not harmful to the environment and STATUS QUO, meaning an existing state or condition, EQUO stands for the ideal of creating products with minimal impact to the environment.
EQUO products are designed by harnessing the raw power of mother nature to replace single-use plastics. We are uncompromising in our mission - to provide a variety of truly eco-friendly solutions for everyday items. All of our products are 100% plastic-free, biodegradable, and compostable. Simply - we're here to rid the world of single-use plastic.
Inspired By Nature
Our materials are sourced from regions that support local farming initiatives and communities.
Truly eco-friendly solutions that leave the earth as naturally as they came in, impacting the earth as little as possible.
To Have Fun!
Saving the environment is serious business, but we try not to take ourselves too seriously. Sustainability CAN be fun!
Every action, no matter how small, is a step towards helping preserve the earth. You don't have to be perfectly sustainable to make a difference.
By the year 2050, the weight of plastic in the ocean will outweigh the weight of fish.
50% of all plastic produced is used only once. And a majority are used on average for LESS THAN 20 minutes.
At EQUO we want to make a positive change by providing amazing, natural alternatives to single-use plastics.
The Story Behind EQUO
Marina Tran-Vu, a proud Vietnamese-Canadian, had the idea for EQUO in 2019. Her journey started when she went to Vietnam to help her family.
In a country that is known for its coffee, she explored one of the multitude of cafes in the city, and that’s where she happened upon the first product in the EQUO line up: the Grass Straw.
With the inspiration of trying to bridge the gap between Vietnam and the rest of the world, building a sustainable future for her newborn nephew, working to support local economic growth and job creation from her parent’s hometown, and the desire to raise Vietnam's profile as a global leader in sustainability and innovation, she decided to venture on her own to bring to the world truly eco-friendly solutions.
And thus, the sustainable brand, EQUO, was born.
Our Hopes For The Future
Our goal is to drive educational awareness about the plastic pollution problem globally and to give people a reason to care about a generally overlooked category by building a bright, attention-grabbing brand.
Our aim is to make plastic-alternatives widely available with firstly drinking straws and utensils, in order to force production to slow down and eventually be eliminated altogether for single-use plastics.
Approximately 50% of all the plastics produced on the planet is used only once – if the world starts to replace these with sustainable alternatives, these small solutions can have a big impact.