Our Mission
We are EQUO, and we are on a mission to create a plastic-free world. We believe single-use plastics are harming our planet and our health, and we want to change that.
We are not just another eco-friendly brand. We are innovators, creators, and changemakers. By providing plastic alternatives that are truly sustainable, compostable, affordable, and accessible, we aim to challenge the status quo and inspire people to rethink their choices.
The Story Behind EQUO
Our story began with our CEO Marina Tran-Vu, a Vietnamese Canadian who was shaken by the plastic pollution she saw in her homeland during a visit in 2019. She wanted to take action and protect the scenery of Vietnam, to create a better future for her newborn nephew, and to show the world that Vietnam can be a leader in sustainability.
So she quit her corporate CAREER PATH and started EQUO, a brand symbolizing her passion for the environment, her admiration for Vietnamese culture, and her entrepreneurial spirit. From a small startup with big dreams, EQUO has become an international business with customers in 15 countries, amplifying our global impact.
Join us on our journey to make a difference. Together, we can make plastic history.
Our Values
Our Hopes For The Future
Our goal is to drive educational awareness about the plastic pollution problem globally and to give people a reason to care about a generally overlooked category by building a bright, attention-grabbing brand.
Our aim is to make plastic-alternatives widely available with firstly drinking straws and utensils, in order to force production to slow down and eventually be eliminated altogether for single-use plastics.
Approximately 50% of all the plastics produced on the planet is used only once – if the world starts to replace these with sustainable alternatives, these small solutions can have a big impact.