It’s not hard to spot a young person carrying a tote bag these days. In recent years, fabric tote bags have become a rising fashion trend, especially loved by the younger generation for their modern yet slightly retro look, versatility in styling, and practical ability to carry just about everything you need.
As a must-have item among young people, not many know that the origin story of the tote bag goes beyond fashion. It represents a major success by young designers in integrating environmental goals into everyday products. Let’s explore with EQUO the origins of the fabric tote and how to make the most of this simple yet powerful item to reduce your carbon footprint.
The Origin of the Tote Bag
The term "tote" comes from the word to carry, and tote bags were originally created to replace plastic bags as a more durable, reusable option for carrying essentials. Although tote-style bags first appeared in the 17th century, it wasn't until the 1990s that the "tote" was established as the form we recognize today.
Tote bags are typically larger than standard shoulder bags, designed to carry more items with ease.
Common Materials Used for Tote Bags
From the 1990s to today, tote bags have taken the fashion world by storm thanks to their high functionality and increasingly stylish designs. Most totes are made from three main materials:
1. Canvas Fabric:
Currently the most common tote material, canvas bags are a direct counter to single-use plastic bags. Canvas (also known as hemp or cotton duck) is often hand- or machine-woven with a tight weave that makes it sturdy and water-resistant. Many sustainable brands choose canvas for its durability and eco-friendliness.
2. Leather:
A high-end and fashionable option often favored by luxury brands. While stylish and long-lasting, leather tote production raises concerns around animal welfare and environmental impact, making it a controversial choice in sustainability conversations.
3. Nylon/Parachute Fabric:
Recently popular for its durability and water resistance, this material is ideal for high-intensity outdoor activities. However, once disposed of, nylon breaks down into microplastics, posing a risk to both health and the environment.
The “Speaking” Tote Bag – A Sustainable Message
If you’re looking for a tote that not only carries your daily essentials but also aligns with your environmental values, then a canvas tote is the ideal choice.
With a lifespan of several years, canvas totes can be washed and reused countless times without shedding microplastics (unlike synthetic fabrics) or degrading in hot, humid climates (like leather). They're also low-maintenance and easy to care for.
More importantly, many sustainable brands now design canvas totes with printed eco-conscious messages to help raise awareness and inspire others to protect the planet.
Xanh Tote – EQUO’s Stylish & Sustainable Canvas Bag
Xanh Tote is EQUO’s latest release and a product close to our hearts. It combines sustainable materials, smart design, and impactful messaging all in one.
This large-sized tote is perfect for grocery runs, airport travel, or gym sessions. It features side pockets for bottles, phones, or small items, plus a snap button for securing contents while still allowing quick access.
The standout feature? Its bold, deep green color paired with stylish printed phrases like “Live,” “Eat,” “Drink,” and “Earth” – all revolving around sustainability. It’s eye-catching, meaningful, and fashion-forward. Add a cute keychain and you’ve got yourself the greenest fashionista accessory in town!
Plastic Is So Last Year – EQUO’s Minimalist White Tote
A bit more minimal and versatile than the Xanh Tote, this white canvas tote features the trending phrase “Plastic Is So Last Year” to drive the message home. The neutral color makes it easy to pair with any outfit while putting your eco-values on full display.
One of the largest totes currently available, this bag has a zipper closure to keep your items secure—even in the rain—and is designed with wide straps to reduce shoulder strain, making it perfect for all-day wear.
Small Tote – Big Impact
Choosing to carry a fabric tote bag—to school, work, the market, or a casual outing—may seem small, but it’s a meaningful step toward a better world.
Next time you're heading to the grocery store or supermarket, ditch the plastic bags. With a well-designed tote, you can carry everything you need in one stylish, sustainable package—reducing waste, cutting down on plastic, and protecting the planet one bag at a time.
